Fiona Kane-Salafia Addy Awards

350 is a “bold, creative and strategic organization that embraces new experiments and solutions, recognizing that [the climate] crisis requires new ways of solving problems.” 350’s new campaign will prove a fresh approach can take on the challenge of shifting the mindset from fearful or desensitized.


Madison Woodruff

Transitioning from one gender to another is uncharted territory for most of us. We are content to conform to the gender we were assigned at birth and operate under the norms attributed to it. For transgender people however, navigating gendered norms is a little more complicated. To help alleviate the stress that can come with exploring and expressing gender identity, I designed a subscription skincare service tailored to a transgender audience. As a part of this project, I created a brand identity with a distinctive logo, a meaningful color palette, and gender-neutral copywriting. I also designed packaging, a series of ads, and a brand guide/view book to capture the core nature of the brand and how it should be implemented. By addressing trans people’s concerns for both their skin and their identity, we can gain a deeper understanding of how someone may transition into a more authentic self and how the skincare industry and the design industry can make it easier.

Graphis Winner – Blair Strain

Silver Graphis – Blair Strain

Each ad features a provocative headline that relates to the specific flavor of Toothy Tab. The type is created from the actual Toothy Tabs product, and garnished with edible ingredients that hint at the specific flavor. The tone of voice is familiar to LUSH customers – cheeky, but delicious.

Graphis Winner – Christian Weber

To Write Love On Her Arms by Christian Weber

TWLOHA is a national mental health media and outreach organization that focuses on suicide prevention in high schools and universities. This series was designed as four successive print advertisements, playing on a contrast of depression and hope with eye-catching and shocking imagery. This campaign features original art direction, photography, and hand-lettering.

Silver Graphis — Maria Johnson

Silver Graphis, Maria Johnson

My Type of Christmas is a decorative kit of Christmas textured letters. It includes pop out sheets for the words CHEER, PEACE, JOLLY, and MERRY, white wooden stands for the letters, and stickers. Each texture was originally photographed or scanned. My Type of Christmas also extends into a line of interactive Christmas cards that can be jingled, lit, or shaken. The cards were all laser cut and use original photography of the Christmas textures.

Addy Award Winner — Andrew Cygan & Meredith Heydt

Video 1: He Picks on You Because He Likes You

Video 2: You Have to Kiss Grandma

Addy Award Winner, Andrew Cygan & Meredith Heydt

What is consent? It is simply permission or agreement for something to happen or two do something. When we, as a society, think of consent we often think of sexual consent. While that is an extremely important subject, many psychologists, therapists, and educators believe the core idea of consent can and should be taught to children as young as one year old. For example, this can involve teaching children to ask permission, that no and stop are important words, and that a child is in control of their own body.​​​​​​​

No matter what media we used, this is a difficult subject to tackle. We decided to create short 30 second commercials with kid friendly illustrations and valuable information that can educate both children and adults.