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by Design

LGBT Pride Ad Campaign

Katelyn Baumann is a KUCD graduate from 2018.

She started her career off by heading to New York City a month after graduation. Katelyn was hired as a Junior Art Director at Saatchi & Saatchi Wellness. Only a year after leaving KU she was part of the team to work on a campaign for the organization “Out Not Down”. Katelyn’s main contribution to this project was the direct mail piece shown below.

https://www.outnotdown.org

https://www.adsoftheworld.com/media/print/out_not_down_the_thrown_out_flag_4

“Ants Don’t Wear Pants!” by Prof. Kevin McCloskey

“Ants Don’t Wear Pants!” is the newest book in Kevin McCloskey’s Giggle and Learn series. The series explores natural science for beginning readers in a comic-book format.

Beginning with “We Dig Worms!” in 2015, McCloskey has published a book a year for the past five years. He is both the author and illustrator for the critically acclaimed series published by TOON Books, N.Y. The books are designed by Françoise Mouly, the art editor of The New Yorker magazine.

“Ants Don’t Wear Pants!” has been awarded a Junior Library Guild medallion for excellence. It will be available at the KU bookstore and wherever books are sold on Sept. 10. 2019.

“Plenty of lively and intriguing information, with high visual appeal. An excellent choice for younger readers who like animal facts peppered with humor.” –School Library Journal.

 

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Ivan Brunetti’s new book, Comics Easy as ABC

Kevin McCloskey, professor at KUCD, is one of a dozen contributors to Ivan Brunetti’s new book, Comics Easy as ABC. Other contributors include Neil Gaiman, Lemony Snicket, and Kutztown U grad Renée French. The book is meant to teach children to create their own comics.

KUCD 2019 Honor Grads

The Honors Program at Kutztown University is dedicated to providing high-achieving students with opportunities to engage in scholarship, leadership, and service. We are so proud of our 4 KUCD seniors, who are graduating with honors. #kucd2019 Congratulations!

Theresa Quedenfeld

Theresa Quedenfeld completed her Honors Capstone Project on the topic of the Kutztown Arts Academy, a week-long immersion to explore art, music, film and design geared towards high school students. Her project consisted of creating a logo, website, and style guide. Theresa was able to present her project to design professionals at the AIGA Central Portfolio Review this past April.

Ben Ginder

Ben Ginder completed her Honors Capstone by creating kinetic type graphics of the lyrics to “Unlike Anything” to fit perfectly with the song, and then performed it in the little theater in Schaeffer. He played some other original songs that day, and played “Unlike Anything” twice. The event was well attended.

Melanie Edwards

Melanie completed her Honors Capstone by creating a seventy-six page brand guide explaining the multi-logo identity system that she created for Longwood Gardens. In the brand guide, she describes each logo and how it should be used, color palettes, photo treatments, patterns and much more! She presented her designs at the AIGA Central PA Portfolio Review.

Colton Rogers

Colton Rogers completed his Honors Capstone Project by researching the art of making a graphic novel, and producing an eighty-page example from the planning stage to execution. His year-long effort was illustrated digitally, before being printed professionally and sold on digital ebook services. Colton was able to showcase his work at the 2019 MOCCA fest illustration festival in New York City this past March.

Designathon in Jersey City

On Saturday, March 30th KUCD Alumni gathered in Jersey City, NJ for the 2019 Alumni Designathon, and 8 was the magic number.

In total our team of 18 alumni designers provided over $8000 of in-kind design work to our non-profit partners in 8 hours! The work is incredibly important to the organizations, without this help, these projects might never be realized or see the light of day.

And deeper into that, is the impact the work and the volunteered time has on the people these organizations serve.

  • Our efforts will help increase donors which will provide housing, education and child care to women and children in need.
  • Our efforts will help support clean, green, spaces for the children and residents of Jersey City to be able to play outdoors.
  • Our efforts bring awareness to the arts for adults and children to have a space or a group where they can go find joy and dance and paint and perform… surrounded by others that share their passion.
  • Our efforts will help support children who need clothes, school supplies, and every day things most of us take for granted.
  • Our efforts will bring funding and sponsorship to support educational programs for children and young adults to learn a trade, and maybe turn that into a career.

All of that in a span of 8 hours!

Some might think design is simply about making beautiful things, and sometimes it is! But I like to think that we help make life more enjoyable. It is easy to get sucked into the desire to win awards, work on cool projects for superstar clients, get published, and climb the ladder. But on this day, design did make a difference. A day when generosity of time and talent will directly impact others and will help make their lives better.

Participating Alum:

Crystal Folkes, 2016
Alli Landino, 2018
Brooke Snyder, 2017
Alyssa Kays, 2013
Pat Coyle, 2017
Alicia Wrye, 2017
Mary Kate Henry, 2016
Nicholas Stover, 2015
Rachel Zuppo, 2017
DJ Rossino, 2017
Elaine Knox, 2017
Becki Murray, 2018
Kaylyn Gustafson, 2018
Chelsea Gassert, 2015
Yuwen Sun, 2018
Jen Zweiger, 2014
Maria Johnson, 2016
Deanna Black, 2017