Inspired by the Ornäs birch, the national tree of Sweden, these packages were designed for the high-end consumer. Series captures the consumer’s eye with a juxtaposition of traditional clean European design styles with rough hand lettering. Execution is highlighted with metallic foiling, vinyl die-cut lettering, and a minimal yet sophisticated duotone color palette. Series features original hand-lettering and romance copywriting.
Silver Graphis – Blair Strain
Each ad features a provocative headline that relates to the specific flavor of Toothy Tab. The type is created from the actual Toothy Tabs product, and garnished with edible ingredients that hint at the specific flavor. The tone of voice is familiar to LUSH customers – cheeky, but delicious.
The brief was to create a single minded campaign for a product needed at back-to-school.
To Write Love On Her Arms by Christian Weber
TWLOHA is a national mental health media and outreach organization that focuses on suicide prevention in high schools and universities. This series was designed as four successive print advertisements, playing on a contrast of depression and hope with eye-catching and shocking imagery. This campaign features original art direction, photography, and hand-lettering.