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Kutztown University Communication Design Department

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GEN SHE Conference

The first annual KUCD GEN SHE (Generation She) Conference was held on Saturday, June 29th in the Kutztown University Sharadin Arts building. This event was created to support and connect all female Kutztown University Communication Design alumni on their career journeys. A day of resources, workshops and inspiration was planned to help attendees discover and plan their next move. Whether these women had been out of school for one year or 40 they were able to learn something valuable to take home with them. Topics throughout the day included goal setting, creative re-inspiration, self-care, finances and negotiation and more.

Professor Ann Lemon and Professor Summer Doll-Myers welcomed attendees spoke about how this event came to be a reality. Keynote speaker and KUCD alumnae, Kelly Whalen kicked off the day reminding us we need to be authentic and left us all with a sense of self-worth and confidence. Next up was Dr. Brandi Baldwin who spoke about finances. Not only did she capture the attention of the crowd with her hysterical stories she reminded us of our worth­–good design doesn’t come cheap. Christopher O’Reilly lead the third session of the day walking us through what it means to truly be in the moment and to give mindfulness a try. Not all stress is bad but how we react to stress is something all creatives should be aware of. Breathe in…and breathe out. Falling a bit behind schedule, that is bound to happen with such awesome speakers, lunch was combined with the 3 breakout sessions. Some had their portfolios reviewed to receive tips from KUCD professors, others networked and gained tips on entrepreneurship, while another group learned about earning an MFA in order to someday teach. Ready to put the inspiration on paper, literally, Professor Dannell Macilwreath and Professor Vicki Meloney led the group in a creative session. Staying inspired is a big part of working in this field. Our last session was led by KUCD alumnae, Jess Pacheco. She took us all through various improv exercises followed by short improv skits. Watching these women get to know each other and come out of their comfort zones was priceless. Throughout the day the Miller Gallery was open which featured the “Best of” this year’s graduates in Communication Design, Fine Art, Crafts and Art Education. Jordan Schnur, recent KUCD graduate and photographer was available between sessions to take headshots. There were of course snack and coffee breaks along the way but right before we parted after closing remarks we were able to get attendees to fill out a quick survey so we know what they loved and what we could do better next time. After we all said our goodbyes on campus a small group continued the networking at Saucony Creek Brewery. Cheers to a successful first KUCD GEN SHE conference.

So many great events all in one place. Also, a great way to network with people you haven’t met.

Great speakers, well organized! Loved the time for self-reflection.

This was such a wonderful day. So informative yet fun and relaxing.

So much stuff in one day! Bravo! I will def. attend again in the future.

This was incredible and even better than expected. Such a great day of thought for women at all stages of life.

Thank you for keeping KUCD such a great community!

Thank you so much for taking time to put this together. I had an amazing time and felt like I grew as a creative woman.

Special thanks to

President Hawkinson, Dr. Zayitz, Dean Kiec

Kaleigh Moran (designed logo / event graphics & student helper)

Kathy Traylor

KUCD faculty (Karen Kresge, Kate Clair, Denise Bosler, Vicki Meloney, Dannell MacIlwraith)

Kutztown University Foundation

Justin Shenk at Business Link

Student Helpers, Keri Stefkovich, Rachel Conville, Julia Conville, Fiona Kane-Salafia

All our speakers and attendees!

 

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LGBT Pride Ad Campaign

Katelyn Baumann is a KUCD graduate from 2018.

She started her career off by heading to New York City a month after graduation. Katelyn was hired as a Junior Art Director at Saatchi & Saatchi Wellness. Only a year after leaving KU she was part of the team to work on a campaign for the organization “Out Not Down”. Katelyn’s main contribution to this project was the direct mail piece shown below.

https://www.outnotdown.org

https://www.adsoftheworld.com/media/print/out_not_down_the_thrown_out_flag_4

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“Ants Don’t Wear Pants!” by Prof. Kevin McCloskey

“Ants Don’t Wear Pants!” is the newest book in Kevin McCloskey’s Giggle and Learn series. The series explores natural science for beginning readers in a comic-book format.

Beginning with “We Dig Worms!” in 2015, McCloskey has published a book a year for the past five years. He is both the author and illustrator for the critically acclaimed series published by TOON Books, N.Y. The books are designed by Françoise Mouly, the art editor of The New Yorker magazine.

“Ants Don’t Wear Pants!” has been awarded a Junior Library Guild medallion for excellence. It will be available at the KU bookstore and wherever books are sold on Sept. 10. 2019.

“Plenty of lively and intriguing information, with high visual appeal. An excellent choice for younger readers who like animal facts peppered with humor.” –School Library Journal.

 

Buy Now

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Ivan Brunetti’s new book, Comics Easy as ABC

Kevin McCloskey, professor at KUCD, is one of a dozen contributors to Ivan Brunetti’s new book, Comics Easy as ABC. Other contributors include Neil Gaiman, Lemony Snicket, and Kutztown U grad Renée French. The book is meant to teach children to create their own comics.

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KUCD 2019 Honor Grads

The Honors Program at Kutztown University is dedicated to providing high-achieving students with opportunities to engage in scholarship, leadership, and service. We are so proud of our 4 KUCD seniors, who are graduating with honors. #kucd2019 Congratulations!

Theresa Quedenfeld

Theresa Quedenfeld completed her Honors Capstone Project on the topic of the Kutztown Arts Academy, a week-long immersion to explore art, music, film and design geared towards high school students. Her project consisted of creating a logo, website, and style guide. Theresa was able to present her project to design professionals at the AIGA Central Portfolio Review this past April.

Ben Ginder

Ben Ginder completed her Honors Capstone by creating kinetic type graphics of the lyrics to “Unlike Anything” to fit perfectly with the song, and then performed it in the little theater in Schaeffer. He played some other original songs that day, and played “Unlike Anything” twice. The event was well attended.

Melanie Edwards

Melanie completed her Honors Capstone by creating a seventy-six page brand guide explaining the multi-logo identity system that she created for Longwood Gardens. In the brand guide, she describes each logo and how it should be used, color palettes, photo treatments, patterns and much more! She presented her designs at the AIGA Central PA Portfolio Review.

Colton Rogers

Colton Rogers completed his Honors Capstone Project by researching the art of making a graphic novel, and producing an eighty-page example from the planning stage to execution. His year-long effort was illustrated digitally, before being printed professionally and sold on digital ebook services. Colton was able to showcase his work at the 2019 MOCCA fest illustration festival in New York City this past March.

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Designathon in Jersey City

On Saturday, March 30th KUCD Alumni gathered in Jersey City, NJ for the 2019 Alumni Designathon, and 8 was the magic number.

In total our team of 18 alumni designers provided over $8000 of in-kind design work to our non-profit partners in 8 hours! The work is incredibly important to the organizations, without this help, these projects might never be realized or see the light of day.

And deeper into that, is the impact the work and the volunteered time has on the people these organizations serve.

  • Our efforts will help increase donors which will provide housing, education and child care to women and children in need.
  • Our efforts will help support clean, green, spaces for the children and residents of Jersey City to be able to play outdoors.
  • Our efforts bring awareness to the arts for adults and children to have a space or a group where they can go find joy and dance and paint and perform… surrounded by others that share their passion.
  • Our efforts will help support children who need clothes, school supplies, and every day things most of us take for granted.
  • Our efforts will bring funding and sponsorship to support educational programs for children and young adults to learn a trade, and maybe turn that into a career.

All of that in a span of 8 hours!

Some might think design is simply about making beautiful things, and sometimes it is! But I like to think that we help make life more enjoyable. It is easy to get sucked into the desire to win awards, work on cool projects for superstar clients, get published, and climb the ladder. But on this day, design did make a difference. A day when generosity of time and talent will directly impact others and will help make their lives better.

Participating Alum:

Crystal Folkes, 2016
Alli Landino, 2018
Brooke Snyder, 2017
Alyssa Kays, 2013
Pat Coyle, 2017
Alicia Wrye, 2017
Mary Kate Henry, 2016
Nicholas Stover, 2015
Rachel Zuppo, 2017
DJ Rossino, 2017
Elaine Knox, 2017
Becki Murray, 2018
Kaylyn Gustafson, 2018
Chelsea Gassert, 2015
Yuwen Sun, 2018
Jen Zweiger, 2014
Maria Johnson, 2016
Deanna Black, 2017

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KUCD MFA

KUCD MFA SPOTLIGHT: Meet Bill Starkey, 2018 cohort

Why did you decide to go back to grad school for your MFA?
I wanted to explore different methods of storytelling, different processes of story creation, and a different perspectives on subjects and topics relevant to design and its expressions that over 20 years of working in the agency world doesn’t necessarily afford. The thought of having the freedom to research new things and explore and experiment without the fear of failure was also refreshing. This exploration and experimentation will in turn set me up for my ultimate goal – teaching at the university level.

Tell us about your KUCD MFA journey thus far.
My journey to date has me looking inward – trying to find things in me to add to my work; whether it be things about myself or unexplored interests leading to different ways of telling stories which I’m curious or passionate about.

What has been your favorite project to date.
It really changes daily. There are different parts of each exploratory that I enjoy, even some of the ideas that never came to fruition (I keep a running list of all of the ideas that didn’t quite make it to the proposal stage of any project). At this point, my favorite was a project where I took a traditional form folk art and reimagined the stories that the work could tell through the artwork. I used Pysanky (Ukrainian Easter Eggs) as a means to explore a little more about my heritage, modifying and inventing new symbols traditionally used on the eggs to highlight specific happenings, people and history of a country.
KUCD MFA

Each semester we meet for Journey week, the in-person first week of the semester before going online. Please describe Journey Week for someone interested in the KUCD MFA.
Imagine the most intense, soul-searching, eye-opening, mind-blowing-yet-sleep-deprived experience imaginable, where the only thing more powerful than the feeling of paralysis by uncertainty is the pull of curiosity. That’s pretty much Journey Week. And after the first one, it will be hard to wait for the next.

Fun fact about Bill
I’m about half way through my “see every continent” list.

I hear you have exciting news to share!


Yes! I had my project titled Roger accepted for presentation at the University College and Designers Association’s (UCDA) annual Design Educator’s Summit at East Tennessee State University, Johnson City, Tennessee. The project was founded in the course Contemporary Topics and delved into the experiences, and neglect, of older users of tech. Here’s a small excerpt from the presentation: “Have we alienated, and are we continuing to alienate, older generations when it comes to the design of technology and interfaces? As designers and educators, we are responsible for bringing beneficial technology to the masses. We must ensure that the products we build are useful to everyone, including an aging population with an ever-broadening range of abilities, interests, and expectations; a fact that is sometimes forgotten by designers, including younger designers, tasked with creating for an older generation with an understanding of technology and skillset that differs vastly from their own.”

Thanks Bill!

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Sophomores’ Digital Campaigns Win 3-Awards in Pittsburgh

Context is a new annual event for graphic design students to compete against their peers on a level playing field. The format of the competition is inspired by the former Real Show, the decades-old student competition of The Art Directors Club of Metropolitan Washington (DC), which dissolved in 2013. Context features four real world design projects, previously completed by real clients of Pittsburgh design agencies.

Of those 130 submissions, our judges accepted 41 pieces into the show (12 gold, 10 silver and 19 design excellence awards.)

Of those 41 pieces, Kutztown took home 3 awards! Below are the names of the students who’s work have been accepted into the show:

Julia Coville
Madison Eckert
Thomas Messina

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KUCD participate in Hope & Healing Art Show

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Twenty-two KU students created original artwork around the message of hope and healing to be donated to local hospitals and healthcare facilities, and two students won awards. Their art is currently on display at the Banana Factory in Bethlehem, PA. Graduate and undergraduate students donated their artwork to the nonprofit Healing Through The Arts (htta.org), which provides healthcare facilities original and beautiful art. Their mission is to provide free art to inspire hope and calm.

“The more students that participate, the more art we have to share with hospitals and help those who need healing, and there is such high demand for this inspiring artwork,” says Heather Rodale, founder of Healing Through The Arts.

Assistant professor, Dannell MacIlwraith of the Communication Design department encouraged her students to submit art. She is extremely proud of her students for creating original artwork that will inspire art therapy for the community.

The art will be on display from February 23 – April 14, 2019, at the Banana Factory Crayola Gallery; 25 W Third Street, Bethlehem, PA 18015 **Check gallery hours https://www.bananafactory.org/visit/hours/

KU Artists on display:
Saira Miriam Ahmad
Tatiana Amador
Kiera Brown
Kaitlin Cochran
Madison Mae Eckert
Mary Catherine Engel
Danielle Graver
Jalen Grayson
Wyatt Hartz
Kayla Maskornick
Erin McCormick
Thomas Messina
Emma Deruosi
Alyvia Richel
Elline Santos
Zachary Robert Schmidt
Tiffany Spangler – Community Award Winner
Olivia Stentz
Maria Rose Sunick
Darrel Timmerman
Jenny Swartley- Tyrpak
Christopher Weaver – Community Award Winner

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Cheers to KUCD Alum!


These KUCD alumni love beer and illustration! Ed Kuehn and Kayla Bryer had the privilege to design a collectible prints for Tröegs Independent Brewing Nugget Nectar First Squeeze! They are rock-stars touring around PA to sign prints.
Ed will be in the Pittsburgh area on Tuesday, January 15th signing prints from 6pm-8pm at brillobox, joined by fellow Nugget Nectar Artists Joe Mruk and Lizzee Solomon. Kayla will be at the Midtown Tavern in Harrisburg Thursday 1/10 starting at 7pm and Friday 1/11 in Lancaster at Tellus360 starting at 5pm if you’d want to swing by and grab a print and a Nugget Nectar.

Watch for more posters and fresh squeezes on Tröegs’ website: https://troegs.com/

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