Graphis Winner – Christian Weber

Liten Ørnäs by Christian Weber

Inspired by the Ornäs birch, the national tree of Sweden, these packages were designed for the high-end consumer. Series captures the consumer’s eye with a juxtaposition of traditional clean European design styles with rough hand lettering. Execution is highlighted with metallic foiling, vinyl die-cut lettering, and a minimal yet sophisticated duotone color palette. Series features original hand-lettering and romance copywriting.