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BFA Communication Design

We are KUCD

Kutztown University’s Communication Design’s (KUCD) BFA program is the preferred degree as stipulated by the American Institute of Graphic Arts (AIGA) and the National Association of Schools of Art and Design (NASAD). Communication Design is both Middle States and NASAD accredited.

The Communication Design Department has the largest number of majors within the College of Visual and Performing Arts at Kutztown University and the Department attracts students from all over the eastern United States as well as from places as far away as China, India, Japan, Iran, Kenya and Germany. 13 permanent full-time faculty members ensure that students get a consistent, guided and mentored design education.

We Help Create Amazing Designers!

As freshmen, KUCD students take the foundations: drawing, design and digital skills. Sophomores study the foundations of design: typography, visual thinking, illustration techniques, and more digital skills courses, along with Historical Survey of Graphic Design and studio classes in digital photography or life drawing. As juniors, KUCD students learn the all aspects of design as required by the industry: Graphic Design, Advertising Design, Interactive Design, and Illustration. Then, as they get closer to graduation, Seniors they hone their skills in design specialization areas they love. They can also choose an internship (if qualified) or a variety of fine art studios or minor courses complement the Communication Design major. Courses in professional practices and portfolio development ensure that students are prepared when the real-world comes knocking.

To download a .pdf of course requirements and curriculum structure, please Download a .pdf

PDF of Course Requirements Front
PDF of Course Requirements Back

BFA in Communication Design Student Learning Outcomes

  • Solve communication problems through research and development.
  • Describe and respond to the audiences and contexts that shape design decisions.
  • Create and develop visual form in response to communication problems.
  • Apply tools and technology through the creation, reproduction, and distribution of visual messages.
  • Employ professionalism and best business practices through presentation.