We are KUCD
Kutztown University’s Communication Design’s (KUCD) BFA program is the preferred degree as stipulated by the American Institute of Graphic Arts (AIGA) and the National Association of Schools of Art and Design (NASAD). Communication Design is both Middle States and NASAD accredited.
The Communication Design Department has the largest number of majors within the College of Visual and Performing Arts at Kutztown University and the Department attracts students from all over the eastern United States as well as from places as far away as China, India, Japan, Iran, Kenya and Germany. 12 permanent full-time faculty members ensure that students get a consistent, guided and mentored design education.
What Interests You?
Four concentrations means KUCD students can focus on what they love.
As freshmen, KUCD students take the foundations: drawing, design and digital skills. Sophomores study the foundations of design: typography, visual thinking, illustration techniques, and more digital skills courses, along with Historical Survey of Graphic Design and studio classes in digital photography or life drawing. As juniors, KUCD students get to focus on three of four concentrations: Graphic Design, Advertising Design, Interactive Design, or Illustration. Then, as they get closer to graduation, they narrow their focus to the area/s of concentration they love.
Seniors have lots of choices. Along with their concentration courses, students can choose from a wide variety of workshops on everything from package design to greeting cards, typeface design or motion graphics. They can also choose an internship (if qualified) or a variety of fine art studios, business or marketing classes. Courses in professional practices and portfolio development ensure that students are prepared when the real-world comes knocking.
To download a .pdf of course requirements and curriculum structure, please click here.
Almost everything, from a brochure, to the face of your watch, to the label in your shirt was created by a graphic designer. As a graphic design student, you’ll learn to give meaning to visual space, color, and type in order to communicate a message. Tap into your creative juices to create logos, cd packaging, branding, t-shirts, hang tags, shopping bags, greeting cards, books, magazines, packaging, signage, typography, posters, catalogs, brochures, patterns, typefaces and more!
The average consumer gives an ad about three seconds before moving on. KUCD teaches you how to hook them and reel them in. Students who concentrate in advertising learn the value of developing a strong concept. Those concepts are combined with strong typography, layout, photography and design to make stellar print ads, billboards, banner ads, storyboards for television spots and concepts for new and emerging media.
The web is a rapidly expanding outlet for designers and developers alike. Always considering current technology, CD students push the limits of traditional web design. Learn how to design fluid and intuitive websites, as well as how to code them. These skills translate into building powerful websites, blogs, apps, and animations.
There’s a fine artist at the core of every designer. The illustration program combines that passion with concept development to tell stories visually. Students become adept at a wide range of media and styles, both traditional and digital. Learn to create the right illustration to communicate just the right message with media like cut paper, colored pencil, watercolor, vector and digital painting.
BFA in Communication Design Student Learning Outcomes
- Solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes.
- Describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
- Create and develop visual form in response to communication problems, including an understanding of principles of visual organization/composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images.
- Understand tools and technology, including their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia).
- Understand basic business practices, including the ability to organize design projects and to work productively as a member of teams.