MFA Graduate Research Project | Lisa W., Think Graphic Design

Lisa is a graphic design and illustrator who loves intense colors with some drama, and dynamic design. Having worked in corporate design for the past 10 years, she was looking for a freeing creative space to push her own design potential and rediscover her love of art. She’s now inspired to explore the broader multimedia field and has a renewed passion and excitement for her future endeavors.

In today’s world, graphic design is everywhere. Our digital space is saturated with advertisements for companies, products, and entertainment. There’s so much information to take in and we have just mere moments to make sense of its message before we’re presented with the next. It can be overwhelming.
How different was graphic design years and years ago? What did communication design look like before we invented the web and life was so fast-paced? Societies around the world lived very differently in the past, and their communication methods were simpler, but their messages were more complex. The meaning and significance of their methods were meant to endure over time, some of which we still see today. What if we chose to look more critically at our own symbols, design and messages in the present, and decide for ourselves how meaningful it is to us?
How do you define graphic design, and what is it telling you?