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AIGA Guest Speaker Sara Wachter-Boettcher

Finding Your Path as a Designer in Tech


AIGA was happy to host a virtual event on Thursday, February 24, 2022 with Sara Wachter-Boettcher. She spoke with students and staff about roles in the tech industry like UX, product design, content design, and user research. She also led discussions about the ethical considerations of working in tech—how you can spot problematic companies, avoid toxic workplaces, and confidently raise issues like bias and exclusion in the design process. You can watch the recording from the event or view the slides from her presentation.

Sara Wachter-Boettcher is an author, speaker, coach, and strategist dedicated to changing design and tech for good. She’s the founder of Active Voice, a coaching and training company helping organizations build radical, courageous leadership practices.

Her most recent book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, was named one of the best tech books of the year by Wired. She also wrote Design for Real Life (with Eric Meyer) and Content Everywhere, and has been published in The Washington Post, The Guardian, and McSweeney’s. Find her at home in Philly, on Twitter @sara_ann_marie, or at sarawb.com.

Thank you to Sara for joining AIGA to make this event happen!