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by Design

KUCD graduates living and working in Denmark for the LEGO Group

You never know where your Kutztown University education and degree may take you. The sky is the limit, it all depends on what your goals are, where you set your sights, and if you apply yourself. Just ask Lauren King ’08, Madison O’Neil ’13, Megan Blair ’13 and Austin William Carlson ’12, all Communication Design graduates living and working in Denmark for the LEGO Group.

Explains O’Neil, a graphic designer for the LEGO® Star Wars™ division for about a year now, “It is something special,
working for a company that is so recognizable and beloved by lots of children and adult fans around the world. You feel like you’re part of a legacy.”

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By Design is back.

ByDesign has a long history in the Communication Design Department. What began as an in-print newsletter is now our KUCD blog. Professor Emeritus John Landis began the original in the 1970s as a way to communicate the successes of KUCD Grads. He writes:

“In the 1970s I saw the need for a newsletter featuring what graduates were doing. We were starting to hear such great things about the careers of grads from the newly-formed Advertising Art major, as it was called. I knew a newsletter would serve the dual purpose of sharing info with other grads, as well as a sales tool to give to visiting prospective students and their parents. It was also, in my own vanity, a way for me to always take the first column of the first page for my “editorial.” I like to write and always had something I wanted to talk about. Some of my topics, especially those of a philosophical nature, were better than others.

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Straight Outta’ Kutztown to MoCCA, NYC


by Kevin McCloskey
posted originally on https://illustrationconcentration.com/

Kutztown University illustration students will have a table at the 2018 MoCCAfest in NYC. We will be among a select group of colleges at MoCCAfest, the indie comic showcase in New York City. Most of the other tables will be small presses, large presses, distributors, and independent comics creators. The fest is held April 7 and 8 this year at Metropolitan West, 639 W 46th St, NYC. MoCCA, by the way, stands for Museum of Cartoon and Comic Art, now part of the Society of Illustrators.

Meet KUCD MFA student – Alexis Grant


Alexis Grant is currently working on her MFA in Communication Design here at Kutztown University. Her work included illustration, motion graphics and researching the connection between food and love. We sat down and asked Alexis a couple questions to get to know her better.
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KUCD’s Pop-Up Market, The Rais

In college, design students constantly make things that are the product of their own creative vision. Once they enter the field, their focus becomes completely client driven and far less imaginative. I worked with a small group of graphic design students to start a pop-up market called “The Rais.” In Pennsylvania Dutch, this means “the journey.” The idea is to teach young designers at the start of their journey that they should be making things that will satisfy their own creative aspirations and allow them to develop techniques and skills. They learn that there is an appreciation for highly original and creative work, and there are people who will pay for the beautiful things they make.

Most of the work in The Rais is hand made by students: screen printed t-shirts, tote bags, hand made buttons, letter-pressed sketchbooks, coasters and one-off objects. Posters, postcards, and greeting cards are printed in our service bureau. Not only do the students design and produce the beautiful work that we sell, they also source the materials, create a budget for the finished pieces, price the work and man the shop. The shop itself was designed and branded by students. It pops up at important department events, preview days, and before holidays in several locations across campus. We hope to start an online store. The students have learned surprising lessons about marketing, branding, pricing and managing money that they would not have learned in the classroom. The pride and satisfaction that they take away from the experience makes The Rais the beginning of a life-long journey of making, learning and creative fulfillment.